Who are the "Friends?!"

Did anyone else realize in the description of the mobile version of Poppy Playtime it says that you might make some friends? Here's the entire description of the mobile Poppy Playtime game;  "The Official Poppy Playtime Mobile Game!  You must stay alive in this horror/puzzle adventure. Try to survive the vengeful toys waiting for you in the abandoned toy factory. Use your GrabPack to hack electrical circuits or nab anything from afar. Explore the mysterious facility... and don't get caught.  Welcome to Playtime Co.!  Playtime Co. was once the king of the toy manufacturing industry... until everybody inside of the factory one day disappeared into thin air. Now, years later, you must explore the abandoned factory and uncover the truth.  The Toys  The toys of Playtime Co. are a lively bunch! From Bot to Huggy, Catbee to Poppy, Playtime does it all! As long as you're at Playtime Co., why not pay the toys a little visit? You might just make a few friends..."  Who are the "friends?!" You can read the description yourself in this link: https://play.google.com/store/apps/details?id=com.MOBGames.PoppyMobileChap1&hl=en_US&gl=US