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Playtime Co. logo How does everything happen without this?

This article refers to the main setting of the game, which is the Playtime Co. factory. There is a possibility it will be protected, unless there is more information to come.


What's the time? Playtime!
Playtime Co.'s slogan.


Playtime Company, shortened and advertised as Playtime Co., was an American toy-making company consisting of a long line of factories that was built in 1930, until an incident caused it to close on August 8, 1995. Playtime Co. is the overarching antagonistic faction featured in the indie-horror game Poppy Playtime, as well as its prequel Project: Playtime.

Elliot Ludwig founded the company in the 1930s. Although an unfortunate and unnamed family death in the 1960s pushed him to his lowest, he continued to work on his company. He would later create popular toys like Poppy Playtime, which helped his company grow. He also hired people like Jimmy Roth to help his company thrive, alongside Leith Pierre to function as one of his top executives.

Information[]

It is the main setting of the following released chapters, set in an unspecified location in the Midwestern United States. It was established in 1930, with the intent to entertain children across the globe, becoming the most famous and well-known toy manufacturing company of its time.

After years of creating new toys, many toys became popular. Out of all the toys ever created by Playtime Co., Huggy Wuggy was the most popular and memorable toy. During an unknown time, Playtime Co. offered factory tour guides for $2.99 per visitor, although it is speculated that this was around the time Poppy gained popularity as both her commercial tape and the tour guide' commercial tape are put into one VHS tape.

Playtime Co. experimented with their toys, trying to revive a dead rat with poppy flowers. While the experiment failed, Elliot Ludwig or Harley Sawyer thought that something larger than a rat would yield better results. These results later help found the Bigger Bodies Initiative. It is revealed within the documents that the orphans Playtime Co. adopted possess these toys. Marie Payne, for example, possesses Mommy Long Legs. It is also presumed that Poppy Playtime is possessed by Elliot Ludwig's adopted daughter, and she was the presumed family member who's death pushed him to his lowest.

After the implementation of the Bigger Bodies Initiative, Playtime Co. utilized the toys to their advantage by making them fulfill various jobs, such as with Huggy Wuggy who functioned as the Factory's security and Mommy Long Legs who helped manage the kids in the Game Station. This helped Playtime Co. to increase their workforce efficiency without needing human workers who required payment and breaks.

Although Playtime Co. is based in the United States, the corporation is shown to be international, as in Chapter 2 of Poppy Playtime, there is a box with Russian letters on it and in RESTRICTED relocation, German and Russian letters are shown telling the viewer to stop watching the video. These two appearances of different languages also could mean that Playtime Co. owns facilities in other countries and/or international companies supply Playtime Co. (especially from Russia and Germany)

Playtime Co. has an infamous reputation for its horrific, abusive, and oppressive treatment of its employees and workers (which presumably started after the Bigger Bodies Initiative's introduction). One example is with Marcas Brickley reporting the appearance of a large monster in order to protect other employees, which is subsequently underestimated by Leith Pierre (who knew what the monster was) and results in him being scolded by Leith for reporting something absurd. In the Big Spider tape, numerous complaints of Mommy Long Legs are ignored and downplayed by the higher-ups, including the tape's announcer, since they want to keep the monsters a secret. In Chapter 1, it is also shown that employees have very short breaks if at all, as a poster mentions that breaks can not be over 5 minutes long. It likely does not factor lunch time, but it still shows that breaks are a luxury compared to other workplaces and there are many hints at overworked employees. This reputation seems to be well known among many people, including its workforce, as in the "Can you hear us?" tape, it is mentioned the Bigger Bodies Initiative planned to reduce the number of lawsuits made by people, presumably including dissatisfied workers.

According to the Playtime Co. Employee Safety Rules, it is stated that "reports of noxious and or hazardous material used in the production of our toys are both entirely fabricated and highly exaggerated". It is interesting to note because beforehand, it mentions that hallucinations and schizophrenia symptoms for employees must be reported, which implies that Playtime Co. employees are often exposed to toxic and highly dangerous materials, further hinting at Playtime Co.'s immorality and lack of employee safety and care. In the same tape, it is also stated that employees are liable for their own safety and thus the corporation is not responsible for any injuries or accidents, not even if they killed someone. This again shows Playtime Co. does not care about its employees. Even more important is that this means Playtime Co. is not bound by vicarious liability, a law requiring employers to be responsible for their employees, which means Playtime Co. may be cutting corners intentionally even if it means breaking the law.

Playtime Co. is additionally not above murdering its employees in order to hide their secrets, such as the case of Rowan Stoll; he knew about the secrets of the corporation and his car was subsequently sabotaged by a Playtime Co. worker, causing him to nearly die in the incident. After that, he was eaten alive by Boxy Boo.

Adding on from before, workers and employees who do acts that are undesirable and/or a threat to Playtime Co. are punished severely. Rowan Stoll's pension was halted and his name was written constantly, Rich was demoted from his previous post and moved to work in the Rejected Room due to his numerous complaints of the company, and Patty Hall was sent to "Storage B" for sabotaging equipment, presumably the area where she was turned into Kissy Missy. Marcas may have also suffered a similar fate to one of these three, as he is referred to as a "potential problem" in his tape and given his knowledge of a monster, he would have been removed for being a threat.

Mascot Timeline[]

PP Poppy
1950
Information
Gallery
PP Bron
1961
Information
Gallery
PP Boxy Boo
1966
Information
Gallery
PP Candycat
1979
Information
Gallery
PP Huggy Wuggy
1984
Information
Gallery
PP Kissy Missy
1985
Information
Gallery
PP Mommy
1991
Information
Gallery
PP Boogiebot
1993
Information
Gallery

The following toys were also created at an unknown date:

Trivia[]

  • It's speculated that the factory closed on August 8, 1995, due to the screams in the Bigger Bodies Relocation Guide tape matching with the screams in the Final Log tape.
    • This means that the events of Poppy Playtime happened in 2005 or 2006, since the factory closed down 10 years ago, as seen in the "Find the Flower" note.
    • This has been proved correctly after the release of Chapter 3: "Deep Sleep".
  • Playtime Co's Heyday (Most successful day) is May 5, 1992.
  • It is interesting that almost all of Playtime Co.'s main toy mascots have some human-like abilities or personalities.
  • Playtime Co. was apparently very successful, but it was closed down due to the murders caused by all the "experiments" (mascots).
    • Before the introduction of the Bigger Bodies Initiative, it seemed to be in massive decline and nearly bankrupt, as according to Harley Sawyer in the "Can you hear us?" tape , the profits were declining, experiments were failing, workplace incidents were commonplace, and Playtime Co. was understaffed.
  • The font of the Playtime Co. logo is the Ubuntu-Title font.
  • The factory is located near a forest, as the map and video footage in RESTRICTED disappearance shows various trees as well as a deer, an animal which live in forests.
    • Additionally, in Chapter 3, when the Player is knocked out by CatNap, a memory of the Playtime Co. Factory is shown with multiple trees near the road to the factory, proving this.
  • The company’s name is presumably named after Playmates Toys, a company which makes TMNT toys.
  • On a poster about the adoption and fostering program it is mentions they intend to help orphaned children in the Midwest, suggesting the Playtime Co. factory is located in the Midwestern states.
    • Combined with the assumption that the factory is based in Indiana due to the time in the Chapter 3 trailer, the two theories would agree with one another as Indiana is a Midwestern state.
    • It can also be assumed that the factory is based in Illinois (also a Midwestern state) instead of Indiana. In Chapter 3 of the game, there's a train station where observant players might have noticed the time tables displaying the names "Rock Island, Y&MV, and ICRR." These are actually the abbreviations for real railroad companies: the Chicago, Rock Island and Pacific Railroad, the Yazoo and Mississippi Valley Railroad, and the Illinois Central Railroad, respectively. These three rail lines intersected in a town called Thebes, located in Illinois. With this information in mind, it's quite likely that the Playtime Co. Factory is situated in Thebes, given the significance of these rail connections.
      • Thebes also has lots of trees and vegetation, and when noting the map of Playtime Co. (full of forests and trees), this could support this.
    • Many people were confused on how The Player managed to open and get through the front door of the Factory and not get arrested by the Police for sneaking and trespassing an abandoned and condemned factory.

Navigation[]

Locations
Setting
Playtime Co.
A Tight Squeeze
Main EntranceGift ShopSecurity RoomMain LobbyPower RoomWarehouseMake-A-FriendVentilation ShaftPoppy RoomSecret Door
Fly in a Web
Elliot Ludwig's OfficeEmpty ClosetBackroomsNavigation RoomHigher-Up TunnelsPower RoomGame StationMolding RoomMusical MemoryRejected RoomWack-a-WuggyGrabPack StorageCart CorridorsStaircaseStatuesStatues WatchtowerWater TreatmentIncinerating RoomHidden LabyrinthBay 09Train Station
Deep Sleep
Trash CompactorTrain StationElliot's ExpressPlaycareGas Production ZonePlaygroundHome Sweet HomeSchoolCavernsPlayhouseCounselor's OfficeToy StoreDuck PondSafe RoomSealed Lift
Project: Playtime
TheaterPlaytime FactoryDestroy-a-ToyMisfit PitStorage B
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