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Playtime Co. logo How does everything happen without this?

This article refers to the main setting of the game, which is the Playtime Co. factory. There is a possibility it will be protected, unless there is more information to come.



What's the time? Playtime!
Playtime Co.'s slogan.


Playtime Company, sometimes referred to as Playtime Corporation, is the overarching setting and antagonistic faction in the indie-horror game Poppy Playtime, as well as its prequel Project: Playtime.

Shortened and advertised as Playtime Co., it was an American toy-making company founded in 1930 by Elliot Ludwig. Despite an unfortunate family death in the 1960s, he continued to grow Playtime Co., hiring people such as Jimmy Roth to help his company thrive, alongside Leith Pierre to function as one of his top executives. The company and its toys had reached renowned status by the 50s, until an incident occurred on August 8, 1995, when nearly everyone inside disappeared.

Information[]

The Playtime Co. factory is the main setting of the following released chapters, set in an unspecified location in the Midwestern United States. It was established in 1930, with the intent to entertain children across the globe, becoming the most famous and well-known toy manufacturing company of its time.

After years of creating new toys, many toys became popular. Out of all the toys ever created by Playtime Co., Huggy Wuggy, created in 1984, was the most popular and memorable toy. During an unknown time, Playtime Co. offered factory tour guides for $2.99 per visitor, speculated to be around the time Poppy gained popularity as both her commercial and the tour guide commercial were put into one VHS tape.

Out of the public's eye, Playtime Co. experimented with their toys, starting by trying to revive a dead rat with poppy flowers. While the experiment failed, Elliot Ludwig or Harley Sawyer thought that something larger than a rat would yield better results. These results later helped found the Bigger Bodies Initiative. Revealed within multiple, the orphans that Playtime Co. adopted would possess these toys. Marie Payne, for example, possesses Mommy Long Legs. It is also presumed that Poppy Playtime is possessed by Elliot Ludwig's adopted daughter, and she was the presumed family member whose death pushed him to his lowest.

After the implementation of the Bigger Bodies Initiative, Playtime Co. utilized the toys to their advantage by making them fulfill various jobs, such as Huggy Wuggy who functioned as the factory's security, and Mommy Long Legs who helped manage the kids in the Game Station. This helped Playtime Co. increase its workforce efficiency without needing human workers who required payment, breaks, and would complain.

Although Playtime Co. is based in the United States, the company is shown to be international, as in Chapter 2, there is a box with Russian letters on it shown. In RESTRICTED relocation 08-08-1995.mp4, German and Russian letters are shown telling the viewer to stop watching the video. These two appearances of different languages could mean that Playtime Co. owns facilities in other countries and/or international companies supply Playtime Co. (especially from Russia and Germany).

Playtime Co. would come under scrutiny for its horrific, abusive, and oppressive treatment of its employees and workers (likely started after the Bigger Bodies Initiative's introduction). One example is Marcas Brickley reporting the appearance of a large monster in order to protect other employees, which is subsequently underestimated by Leith Pierre (who knew what the monster was) and results in him being scolded by Leith for reporting something absurd. In the PSA 'Big Spider' tape, numerous complaints of Mommy Long Legs are ignored and downplayed by the higher-ups, including the tape's announcer, in order to keep the existence of monsters a secret. In Chapter 1, a poster mentions that breaks can not be over 5 minutes long. It likely does not factor lunch time, but it still shows that breaks are a luxury compared to other workplaces and there are many hints at overworked employees. This seems to be well known among many people, including its workforce, as in the "Can you hear us? Can you see this?" tape, it is mentioned the Bigger Bodies Initiative planned to reduce the number of lawsuits made by people, presumably including dissatisfied workers.

Playtime Co. was also highly obsessed with maintaining secrecy and confidentiality, claiming this would be used to secure the company, which was likely just an excuse to hide the illegal experiments and living toys. P.W. claims in the Orientation Notebook that he was forced to sign multiple NDA's about Poppy Playtime and had an encounter of an employee who told him it was simpler than what he assumed but refused to disclose more than that.[1] In page 55 of the notebook, the author writes that it is forbidden for employees to discuss any events that happened in the factory to anyone, presumably other employees as well. What is worth mentioning is that even things which law enforcement should have been informed about were not allowed to be said, with the author simply writing, "If you thought you saw something odd or disturbing ... it's important to remember that no, you didn't."

Playtime Co. is additionally not above murdering its employees in order to hide these secrets, such as the case of Rowan Stoll; he knew about the secrets of the corporation, which Playtime Co. found out and had his car sabotaged by a worker, causing him to nearly die in the incident. After that, he was eaten alive by Boxy Boo. Such a case was also theorized for Marcas Brickley's fate.

In the Playtime Co. Employee Safety Rules, it is stated that "reports of noxious and or hazardous material used .... are both entirely fabricated and highly exaggerated". It is interesting to note because beforehand, it mentions that hallucinations and schizophrenia symptoms for employees must be reported, which implies that Playtime Co. employees are often exposed to toxic and highly dangerous materials, further displaying Playtime Co.'s lack of employee care. In the same tape, it is also stated that employees are liable for their own safety and that the company is not responsible for any injuries or accidents, even if a death occurred. Many waivers in the Orientation Notebook are mentioned which leaves the signer completely responsible for all injuries received when working with equipment or something.

Workers and employees doing things undesirable and/or seen as a threat to Playtime Co., are punished severely. Rowan Stoll's pension was halted and he was written up constantly, Rich was demoted from his previous post and moved to work in the Rejected Room due to his numerous complaints of the company, and Patty Hall was sent to "Storage B" for sabotaging equipment.

Mascot Timeline[]

PP Poppy
1950
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Gallery
PP Bron
1961
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PP Boxy Boo
1966
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PP Candycat
1979
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Gallery
PP Huggy Wuggy
1984
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Gallery
PP Kissy Missy
1985
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File:PP CatNap.png
1989
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File:PP DogDay.png
1989
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File:PP Bobby BearHug.png
1989
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File:PP Bubba Bubbaphant.png
1989
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File:PP CraftyCorn.png
1989
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File:PP KickinChicken.png
1989
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File:PP Hoppy Hopscotch.png
1989
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File:PP PickyPiggy.png
1989
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PP Mommy
1991
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PP Boogiebot
1993
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Gallery

The following toys were also created at an unknown date:

Trivia[]

  • Since the factory closed on August 8th, 1995, this means the events of Poppy Playtime occur in 2005 or 2006, since the factory closed down 10 years ago, as seen in the "Find the Flower" note.
  • Playtime Co's Heyday (Most successful day) is May 5, 1992.
  • Almost all of Playtime Co.'s main toy mascots have some human-like abilities or personalities.
  • The font of the Playtime Co. logo is the Ubuntu-Title font.
  • The factory is located near a forest, as the map and video footage in RESTRICTED disappearance 06-18-1992.mp4 shows various trees as well as a deer, an animal which live in forests.
    • Additionally, in Chapter 3, when The Player is knocked out by CatNap, a memory of the Playtime Co. Factory is shown with multiple trees near the road to the factory, proving this.
  • The company’s name is presumably named after Playmates Toys, a company that makes Teenage Mutant Ninja Turtles toys.
  • On a poster about the adoption and fostering program it is mentions they intend to help orphaned children in the Midwest, suggesting the Playtime Co. factory is located in the Midwestern states. There are two states that are possible candidates:
    • The factory is based in Indiana. This assumption relies on the time in the Chapter 3 trailer, seemingly connected to Indiana's time.
    • The factory is based in Illinois (also a Midwestern state) instead of Indiana. In Chapter 3 of the game, there's a train station where the time tables display the names "Rock Island, Y&MV, and ICRR." These are the abbreviations for real railroad companies: the Chicago, Rock Island and Pacific Railroad, the Yazoo and Mississippi Valley Railroad, and the Illinois Central Railroad, respectively. These three rail lines intersect in a town called Thebes, located in Illinois. Given the significance of these rail connections, it's quite likely that the Playtime Co. Factory is situated in Thebes.
      • Thebes also has lots of trees and vegetation, and when noting the map of Playtime Co. (full of forests and trees), this could support this.
  • Many people were confused on how The Player managed to open and get through the front door of the Factory and not get arrested by the police for sneaking in and trespassing an abandoned and condemned factory.
    • It's likely that the "security measures" within the building were enough to ward off trespassers and "remove" them if they went any further in.

Navigation[]

Locations
Setting
Playtime Co.
A Tight Squeeze
The Player's HomeMain EntranceGift ShopSecurity RoomMain LobbyPower RoomWarehouseMake-A-FriendVentilation ShaftPoppy RoomSecret Door
Fly in a Web
Elliot Ludwig's OfficeEmpty ClosetBackroomsNavigation RoomHigher-Up TunnelsPower RoomGame StationMolding RoomMusical MemoryRejected RoomWack-a-WuggyGrabPack StorageCart CorridorsStaircaseStatuesStatues WatchtowerWater TreatmentIncinerating RoomHidden LabyrinthBay 09Train Station
Deep Sleep
Trash CompactorTrain StationElliot's ExpressPlaycareGas Production ZonePlaygroundHome Sweet HomeSchoolCavernsPlayhouseCounselor's OfficeToy StoreDuck PondSafe RoomHatch Room
Project: Playtime
TheaterPlaytime FactoryDestroy-a-ToyMisfit PitStorage BFeeding Pit
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