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Elliot Ludwig
Huggie mural base f Spread the love with Kissy Missy!

This article may have information that contains spoilers for Poppy Playtime. Please read at your own discretion!

Reason: Spoilers regarding the Vintage Poppy Commercial and Playtime Co.

There is nothing more gratifying to my soul than being the reason for a child's smile. To be the spark that ignites all their hopes and dreams. We owe everything to these children; this company and its toys are nothing without them.
Elliot Ludwig


Elliot Ludwig is a overarching protagonist in Poppy Playtime franchise, specifically the Vintage Poppy Commercial. He was the Founder and Overseer of Playtime Co.

Appearance[]

Elliot Ludwig is besuited old man with light skin, dark hair, and an unknown eye color (presumably brown). His only physical appearance in-game is on the very first VHS tape at the beginning of Chapter 1: A Tight Squeeze; this VHS is apparently an old Playtime Co. commercial both for Poppy Playtime and the factory tours that were once held at the establishment. Ludwig's voice is later heard in the Chapter 3 Teaser Trailer and in Playcare Introduction.

Personality[]

Elliot was described in the VHS tape as "Divorced, but a family man at heart", who overcame the tragic loss of a family member. He is a hardworking man who often stayed behind at all hours in order to achieve his goals, essentially creating the empire that is Playtime Co. At the end of the tape an important year in the 20th century is cut off.

Elliot has a strong regard for love, happiness, joy, and smiling, especially when it comes to the happiness of children, with Elliot himself saying: "There is nothing more gratifying to my soul than being the reason for a child's smile." A newspaper article about him implies his workaholic behavior was solely intended to bring joy to children, despite personal tragedies and divorce proceedings. His announcement for Playcare and Playcare Introduction display his hope that the lives of children living in Playcare will be filled with joy and happiness.

Story[]

Playtime Co. was founded in 1930 by the brilliant Elliot Ludwig, a visionary and creative genius who devoted every waking second of his life to bring joy to children. However, this relentless work ethic came at the cost of his personal life, as his wife Molly divorced him in 1930. Despite both this and an unfortunate family death in the 1960s, Elliot never stopped creating, revolutionizing the toy industry to bring happiness to millions around the globe.

Elliot eventually announced the opening of Playcare, Playtime Co.'s new on-site orphanage, with the ethos that a child should never be left unloved and should always have someone to comfort them when they see a monster in their closet. He expressed his wish that Playcare would bring joy, inspiration, and smiles to every child who enters.

Trivia[]

  • The portrayal of Elliot Ludwig in the Vintage Poppy Commercial originates from an ad about a toy similar to Poppy Playtime called “Smarty Pants”[2]. The original footage was of toymaker, Henry Orenstein, with his original recorded lines being overdubbed in the Poppy commercial.
  • Elliot Ludwig is canonically divorced in 1930, as per the Game Jolt event.
  • Elliot Ludwig appears to be affiliated with the experiments ending up with monsters like Huggy Wuggy.
    • The Experiment 814 note found in his office during Chapter 2 demonstrates this.
    • In the Chapter 3 Teaser Trailer, Ludwig says that "they owe everything to children", as their "company and its toys are nothing without them."
  • It is speculated that Elliot might be The Prototype. Mommy Long-Legs (Experiment 1222) was created before 1991, therefore The Prototype (Experiment 1006) was probably created around the late 1980s, a time when Elliot Ludwig would have been around 90 years old. If this is the case, Ludwig may have been put into The Prototype to further his life or to take him out of the way of Harley Sawyer and/or Leith Pierre. [3]
    • If this is true than it is likely that Elliot suffered memory loss similar to Thomas Clarke after the transfer.
  • Elliot Ludwig may have been heavily inspired by Walt Disney.
  • It's speculated that the unnamed relative who died was an adopted daughter of Elliot Ludwig. If so, whilst he was able to successfully transfer her to Poppy, the exact process behind this isn't clear.
    • This theory is based on the note about Experiment 814, which is found in his office.[4]
  • Despite Ludwig's face being shown in the Vintage Poppy Commercial, it is censored in other Playtime Co. media.
    • It's also worth noting that his voice is different in the Chapter 3 Teaser Trailer.
  • Sometime after Elliot's passing, his public image was damaged when it was reported that a deceased child was found in a duffel bag in an upstairs bedroom at Ludwig's estate, missing organs and bones.
    • His neighbors also claimed that in previous decades, Ludwig often returned home in "strange hours of the night", then leaving before sunrise. Despite the allegations, Playtime Co. still supported Ludwig, denying any claims of him being a killer and endeavouring to clear his name.
    • It is unknown if the news report that makes this claim was genuine or a hallucination caused by inhalation of The Red Smoke.

Gallery[]

References[]

Civilians
Playtime Co. Employees
Elliot LudwigLeith PierreRichAveryInterviewerStella GreyberScientistJarenSharonPatty HallMarcas BrickleySarah AbellMatteo LataJimmy RothEddie M.N. RittermanDr. Matthew WaysonRowan StollResource Extraction SpecialistsHarley Sawyer1170 Retrieval Team1199 ScientistMicath PierciadoClaire HarperJoel SinclairHead of SecurityMark SmithDr. WhiteMs. BrooksStuartMaria AshokanEduardo GalaNate CarpenterLisa BotianGreg Fecteau
Experiments
Marie PayneMakayla HyssopThomas ClarkeTheodore GrambellKevin
Other People
The PlayerMolly LudwigWLE-4 NewscasterOllieSamuel LeeGerad Lockehart
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